In recent months, e-mail marketing has really become a favorite method of mine for communicating with my prospects and clients alike. When done properly, it can really be very effective and extremely affordable. I like sending prospects a postcard type e-mail every few months - it keeps me on top of their mind, is much more subtle than calling, and never fails to help me close a few deals.
Unlike the telephone, I can reach more prospects directly with an e-mail. If they aren't interested, they can delete it quickly - or maybe they'll read it, and then I've planted a seed, and I know that when they're ready for me, they'll call or e-mail.
For our current clients, I like sending short e-mail postcards to notify them of new programs, promote special pricing, or educate them on some new technology. I always try to make these e-mails valuable to our clients by giving them some information without being purely salesy.
The key is, keep it short and sweet. Get in, get out, make your statement, and you're done. To me, that's the most effective way to do it. For help with your next e-mail marketing campaign, call me at 1-800-250-8233.
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