Thursday, January 3, 2008

Chiropractic On-Hold Messages and Waiting Room Audio

Our Chiropractic clients often ask about the difference between two services we provide: (1) Telephone on-hold messages and (2) Waiting room audio, and wonder which form of marketing would be better suited to their practice.

The short answer is – they are both worth considering. It’s not a matter of picking just one – these are two entirely different entities, and both can be beneficial. Here’s a breakdown of each:

On-Hold Messages & Music:
The recordings play on your phone for callers who are placed on hold.
Recordings are always totally customized for your practice.
A typical on-hold recording is 5-6 minutes long, mostly made up of promotional and informative messages. The music is in the background.
On-Hold recordings are updated periodically for maximum effectiveness.

Waiting Room Audio:
These recordings play in your waiting room or reception area.
Recordings can be generic, or customized to promote your services.
Recordings are about 1 hour long of mostly music, with brief messages every 15 minutes.

To get more information on these two services for Chiropractors, visit our website at http://www.watt-media.com/chiro.html.

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