I just got a nice holiday card from a vendor...opened it up, and his business card was enclosed! I don't know about you, but to me, this is a bit of a turn-off. What this commuicates to me is, "I'm sending this card as a way to remind you to do business with me." I think this message would have been much more effective had it not included a card.
One thing I learned long ago - do things without being salesy and you will stand out from the crowd. When I meet someone at a chamber function, I send them a nice letter saying how nice it was to meet them, and that I look forward to seeing them again at future events. That's it. No card, no "please let me know if I can be of service.." Why? because that's expected - because that cheesiness is what everybody does, so I just send a letter saying "Nice meeting you," and by doing that I think I look like I am more genuine and have more integrity.
Just send a Holiday card! No need to always be selling!
1 comments:
Totally agree - and the "Nice to meet you" letters go along way to building relationships and bridging bonds for symbiotic relationships. And when done genuinely like you do - at minimum just spread good will as intended...
Good job!
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