Turn E-mail Leads Into Sales When Telemarketing

In the course of making cold calls, it's inevitable to be asked to send your info via e-mail so that the prospect can look it over before making a decision. Although this can be frustrating to the telemarketer, who obviously prefers to make an immediate sale, this can be turned into an opportunity.

Rather than just send the e-mail and do the normal follow-up, why not compile all these e-mail leads, and use them for e-mail marketing? Add them to your monthly or quarterly e-mail newsletter list. E-mail marketing is extrememly effective, and some prospects may respond better to that medium. Plus, if they're not ready to commit now, your e-mails will keep you on their mind and when they are ready, they will remember you and you will likely get the sale.

Remember, though - getting someone's e-mail is not your goal on the phone - making a sale is. But when you have no choice but to get the e-mail, do not despair - send them your info, and then keep that e-mail on file for future use!

Will Facebook Cause the Fall of Western Civilization? (Part 2)

In a previous post, I wrote about the effect of Facebook on our culture and civilization. So, are we really doomed because of Facebook? Will the West lose its influence on the world due to our addiction to this social site?

That may be stretching it a bit, and obviously my article was a satire on this online phenomenon and its amazing viral growth. While I do believe that Facebook – and other social sites - not to mention instant messaging and constant e-mail checking – have created zombies out of our workforce (how much work isn’t getting done due to these sites?), let’s not discount the positive aspects of these sites: instant messaging has made work much more efficient, and quick uploading of photos has done the same. Contracts, Documents, and other files are sent back and forth in a matter of seconds instead of taking days or weeks. Business gets done faster. How many new business relationships have been established due to Facebook and other sites that never would have otherwise? So perhaps the benefits cancel out the problems.

Another reason why the West won’t fall behind the rest of the world is due to the fact that these social sites now exist in those other countries as well. So perhaps we will all lower our standards together, thereby bringing the playing field down for all of us simultaneously. A friend of mine who visits China often to check up on his company’s Chinese office told me that upon his unexpected arrival to the office, every employee had several social applications open on their desktop computers – Facebook, MySpace, instant messaging programs, etc. – but none had the applications relating to their work open at all. In a strange way, this was comforting to me.

Like any technology, there are always negative side effects, but here’s hoping that Facebook and other similar sites help us use this technology to its fullest positive potential.

On-Hold Messaging and Websites Made in the USA

As we celebrate the 4th of July, I just wanted to thank our clients over the years. I know that there are many choices out there. And with so many overseas companies offering services for less, especially such as web design, we feel that as the cliche goes, "you get what you pay f0r." That site may cost you less, but you'll pay for it in redos later on and in aggravation. Many of our clients learned that the hard way.

So feel comforted by the fact that our on-hold messaging service and our web design is made right here in the USA. Thanks to all of our clients.